Bring something different to your store
A premium product your customers probably haven't seen before. JustinCASE combines a high-performance cooler, dry storage and a premium backpack into one convertible system built for travel, the beach, boating, fishing, sports and wherever the weekend takes your customers.
$299 retail
One product, many customers
One product. A lot more ways to sell it.
Most products fit neatly into one category. JustinCASE doesn't. It's a premium backpack, a high-performance cooler, dry storage, travel gear and outdoor gear. Depending on the customer standing in front of you, the reason they buy it can be completely different.
One bag. Many customers.
Travel
Carry it as luggage. Turn it into a cooler when you arrive.
Beach
Drinks cold. Towels and belongings dry. Chair attached.
Boating
One hands-free bag instead of juggling gear and a cooler.
Fishing
Food and drinks cold while tackle, electronics and personal gear stay separate.
Sports and ballfields
Cold drinks plus everything needed for a day on the sidelines.
Lake and pool
Wet environment outside. Dry belongings inside.
Hiking and outdoors
Portable cold storage without carrying a traditional hard cooler.
Road trips
Travel gear and cold drinks together instead of another piece of luggage.
Not just a backpack. Not just a cooler.
Traditional backpacks give customers storage but no temperature control. Traditional coolers keep things cold but are bulky, single-purpose and often mean carrying another bag. JustinCASE combines both.
All cooler
Take the shelf out and fill the whole interior with ice and drinks: a leakproof liner holds up to 30 cans and a bag of ice.
All dry
Use the whole interior for clothes and gear and carry it like luggage.
Both at the same time
Install the Dual-Mode Shelf™ with the JC logo upright: cold drinks and ice above, up to 11 lbs total, dry gear below.
Packing: folded clothes in the dry compartment.
Packing the cooler: bottles on ice.
The Dual-Mode Shelf™ installed, dry items below (from the 2026 catalog).
Premium product. A conversation, not a catalog of terms.
You shouldn't have to make a huge inventory bet to discover whether a new product works in your market. Wholesale pricing, opening order and territory are worked out with you directly, so you can introduce JustinCASE, merchandise it properly and measure actual customer response before a larger commitment.
Request wholesale informationCase study
Yellowfin Ocean Sports, Seagrove and WaterColor, Florida
Figures from the JustinCASE case study, August 2025. Read the case study (PDF)
- 6 months
- In store
- 14
- Units sold
- $4,186
- Retail revenue
- 40%
- Retailer margin
“The numbers show that customers want JustinCASE, but more importantly, they’re coming back to see how we can make their adventures easier. That’s the kind of product we want—we need—in our stores.”
Why it worked
Right customer
Yellowfin serves active coastal customers who value premium, versatile gear.
Different product
JustinCASE gave shoppers something they weren't already seeing everywhere else.
Multiple use cases
Beachgoers, anglers and travelers could each see themselves using the same product.
Retail support
JustinCASE listed the store on its dealer page and pointed online shoppers to it.
One product. Customers keep finding new reasons to use it.
From flights and fishing boats to ballfields, beaches and weekend road trips, our customers continually show us how broad the JustinCASE market really is. You have more than one customer for this product.
Road trips
“On an overnight road trip it made packing simple since we had one bag to put cold drinks and snacks in along with a change of clothes and basic toiletries for two in the dry compartment.”
Resa Ross, verified buyer
Beach
“Once at the beach the conversion to a cooler / beach bag was seamless. We were able to strap 2 full size beach towels, umbrella, sun screen, and speaker to the outside while also carrying 12 drinks loaded down with ice and there was room for another 6 and more ice.”
Seth Brown, verified buyer
Boating
“When i boat locally i have everything I need in one convenient pack When i travel i can use it as a carry on and still have a cooler when i get to my destination.”
Captain John, verified buyer
Fishing
“We have our bait and drinks in the cooler compartment, and keep our tackle and gear in the dry compartment. It has been a game changer for us.”
Marissa @fishinwithrissa, verified buyer
Sports and ballfields
“Between early morning games and long afternoons at the ballpark, this thing keeps drinks cold for hours. With all the gear, chairs, and snacks we’re already hauling, having a hands-free cooler makes a huge difference.”
JoAnna Curtis, verified buyer
Lake
“The separation between cold/wet and dry items meets our needs perfect for fishing and lake days. Easily holds what we need as a family of 5 and is easy to carry and get in and of out quickly.”
Stephanie Bullock, verified buyer
We don't just ship you product. We help you sell it.
The JustinCASE 30-second demo
1. Open the top.
Show the high-performance cooler.
2. Open the front.
Show the separate dry-storage compartment.
3. Show the Dual-Mode Shelf™.
All cooler. All dry. Or both.
4. Ask one question:
“Where are you headed this weekend?”
Your success is our success
Authorized dealers are listed on this page with a link to their store, and the JustinCASE team is a phone call away. Ask us what else we can do for your store.
Co-branding and corporate gifting
Teams, events and client gifts: put a logo on the JustinCASE.
Is JustinCASE right for your store?
JustinCASE performs especially well with retailers serving customers who travel, boat, fish, camp, spend time at the beach or lake, attend sporting events, or simply value premium gear that can do more than one thing.
- Outdoor outfitters
- Coastal retailers
- Marinas and ship stores
- Fishing and tackle
- Premium hardware
- Travel retail
- Resorts
- Golf and lifestyle
Dealer network
Independent retailers are how we're building JustinCASE.
Alabama
California
- Clearlake Outdoors LakeportWebsite
Florida
- Bay Baits Santa Rosa BeachWebsiteInstagram
- Bay Breeze Bait & Tackle Panama CityFacebook
- Fin & Foil Fort PierceWebsiteInstagram
- Gulf Breeze Bait & Tackle Gulf BreezeFacebookInstagram
- Half Hitch Bait & Tackle Panama City Beach, Destin, NavarreWebsiteInstagram
- Innerlight Destin, Pensacola, Gulf BreezeWebsiteInstagram
- Sunjammers St AndrewsWebsiteInstagram
- Yellowfin Ocean Sports WaterColor, SeagroveWebsiteInstagram
Georgia
- ACE of Gray GrayWebsite
- East Cobb Ace Hardware MariettaWebsite
- Hammonds Fishing CummingWebsiteInstagram
- Helen Ace Hardware Helen
- Impact Marine CummingWebsiteInstagram
- Ivey's Outdoor AlbanyWebsiteInstagram
- Piney Woods Outfitters TiftonFacebookInstagram
- Pull Pro Shop CummingWebsiteInstagram
- Shady Creek Expeditions ClaytonWebsiteInstagram
- Social Circle ACE Social CircleWebsite
Online
- Festive Water Paddlesports
Premium build. Thoughtful details.
- Quick-access magnetic latch
- Dedicated cooler access
- Separate dry-storage access
- Dual-Mode Shelf™
- Chair and accessory straps
- Paracord towel straps
- Side sleeve
- Zippered storage
Capacity 30 cans + ice. Weight 3.1 lbs. 21 inches high, 13.35 inches wide, 8.35 inches deep. 100-day return window.
2026 catalog
Want the full story?
The 2026 JustinCASE catalog: product story, features, specifications, lifestyle and current colorways.
Born from a real problem.
JustinCASE started with a simple frustration: why should you have to travel with one bag for your gear and another for your drinks? We built a better answer.
Today we're a growing premium brand based in Gainesville, Georgia, partnering with independent retailers who want to bring their customers something genuinely different.
John Closs, Founder, JustinCASE
Could JustinCASE work in your store? Let's find out.
Tell us about your store and we'll follow up with wholesale information.
Prefer to talk? Call 470-201-9788.