Origin Story

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- The Origin of JC

An off-the-grid trip to the sunny beaches of Mexico sparked a thought that we needed to take along a beverage cooler just in case, ultimately resulting in a game-changing product: the "JustinCASE" - a versatile backpack cooler and luggage in one single device. 

As an avid traveler, I would often repurpose my backpack cooler to stow away clothes and essentials, trimming down my travel load. This technique served its purpose until the return leg of my trips. All too often, remnants of the beach trip—sand, or residual ice water—soured the end of an otherwise perfect getaway, leaving my possessions damp and stinky. 

Driven by these repetitive inconveniences: a design blending the robustness of premium luggage with the thermal efficiencies of high-end coolers led to JustinCASE. Compact enough to fit airline carry-on standards, the JustinCASE boasts over a cubic foot of space.

Its intelligent design presents two separate entry points: the main luggage access on the front, and an upper cooler entry when the bag stands tall. But what guarantees your clothes remain pristine? Inside the cooler section is a waterproof bag, ensuring zero interference between your outfits and your refreshments. 

Beyond its core functionality, JustinCASE shines with thoughtful elements:

  • Side pockets for essentials like water bottles, sunscreen, and electronics.
  • Velcro straps to attach a beach chair, making it a breeze to find your relaxation spot.
  • Paracord adjustable straps for beach towels or last-minute add-ons, and
  • A hallmark feature, in addition to the internal waterproof bag, the single-handed G-hook latch option, ensures fuss-free access to the cooler…no more zipper lube and two handed wrestling matches to load/reach your beverages. 

For every thirsty traveler weary of damp and stale belongings, JustinCASE is your ticket to quality and performance. Welcome to the dawn of uncompromised adventures.

JustinCASE you find your beach!